NO BULLSHIT
with content marketing

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

Rebecca works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

In her copious free time, she writes books. The Truth About Search Engine Optimization instantly became an Amazon best seller.

Her forthcoming book, Content: The Atomic Particle of Marketing, publishes in 2017.

Head of content at Visa. Former head of brand content at POLITICO and Managing Editor of Dell, directing editorial content strategy. Holmes Report Top 25 Innovator. Brand journalism/sponsored content thought leader and speaker. Advocate for editorial over advertorial content. Intrapreneur. Former technology writer at Fortune magazine and editor at PC Magazine.

Previously: Owner of a content marketing consultancy, advising major brands and agencies on editorial content strategy. Journalist, author and business writing trainer. Most recent book: "Office Mate,"​ written with Helaine Olen; the New York Times called it "a sort of 'The Rules'​ for the office"​ and Reuters selected it as their Business Book of the Week. Essays have appeared in several anthologies including "The Maternal is Political"​ and "Cup of Comfort for Writers." Articles have appeared in O the Oprah Magazine, Fortune, Forbes, The Los Angeles Times, the San Francisco Chronicle Magazine, the New York Post, San Francisco magazine, and Salon.com, among others. And once upon a time I was a business anchor on NY1 News.

Off-Hours: Climber, most recently of Kilimanjaro. Aspiring sparkling winemaker, studying for the CSW exam. De-jargonator and journalist re-jobinator. Current San Franciscan and former New Yorker.

Head of Communications and Brand Management Department

Expert in corporate communications, marketing and social media. She has worked in telecommunications, logistics and FMCG. She is now responsible for PR, internal communications, media relations and brand management at DHL Parcel. She supports strategic changes in the organization, such as mergers, takeovers and business process changes. She is responsible for developing and implementing the corporate communication strategy and supports building organization culture by getting employees engaged in communication activities. Co-winner and laureate of various communication awards– Pearl Awards in NYC; Spotlight Awards – Florida; DHL Communication and Responsibility Award – Germany; Szpalty Roku; Pióra Roku and PRotons.

Previously, she was the head of the Corporate Communications Department at Netia. She is a graduate of Management and Marketing, Koźmiński University, and Spanish Filology, Warsaw University. She is also graduate of the London School of Public Relations, and postgraduate studies in PR at ALK Academy.

Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading groups in South-East Europe. With her team she successfully implemented an award winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia. She appreciates every opportunity to share the knowledge on how to overcome day-to-day obstacles content marketers face especially in traditional, conservative organizations.

Copywriter and digital editor for the leading insurance company in Slovenia and one of the leading groups in South-East Europe. She is responsible for creating appealing, interesting and valuable content for the company’s award winning content hub Vse bo v redu (Everything Will Be Alright). When it comes to delivering messages she likes to play with writing styles, formats, structures and channels. She holds a degree in communication sciences and has years of experience in Public Relations, Sales and Marketing. In her free time she runs an award winning blog, which further broadens her understanding of the Digital and Social Media world.

Managing Director C3 Munich. After getting a degree in Journalism in Munich and Marketing MBA in London, Karsten has worked in diverse development and management roles in media and agency business. He helped developing the portal and content business at Deutsche Telekom, led the 360° marketing solution team at Gruner + Jahr / Bertelsmann and was Managing Director of the agency arm of Gruner + Jahr Business Media, delivering content marketing solutions for clients in the financial and professional services industry. Since 2013 Karsten has founded and expanded the C3 office in Hamburg with clients like Unilever, KPMG, Union Investment and EDEKA. Since March he has been the Managing Director for C3 Munich. Besides his role at C3 he is a board member of the German Content Marketing Forum.

PhD Albert Hupa, president of IRCenter, academic and commercial researcher and analyst, specialist in social network analysis and data mining.

Besides from founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work respectively with content marketing and journalism.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds a great potential for getting your message across to the right people, at the right time, and in the right manner.

Currently, his company Brand Movers is hosting the biggest content marketing conference in Scandinavia called Clever Content, they publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and work with various brands and media on native advertising projects.

Social Entrepreneur, co-founder of Gerere Fun for Good and Gerere Volunteering. Expert in field of gamification, behavioral design and social business. He’s on a mission to affect positively life of 1 milion people in next 5 years.

Co-founder of a capital group operating in the financial, legal, automotive, accounting and educational industries. The creator and now the vice president of the management of Arena Business - a nationwide organization for entrepreneurs.

She has been gaining her business experiences since 2008 by developing with a partner a company in the educational and financial industry which employed 350 people. Then she discovered the power of networking and created a Polish business organization to help Polish companies gain customers by recommendations.

Since 13 years, she has been organizing national conferences for people with enterprising spirit and entrepreneurs where she teaches, among others: how to build business through relations. Her conferences have been attended by 35,500 people so far.

Her mission is to educate people on how to build a relationship-based business, so she can often be seen on stage during various business events. She cooperates with organizers of conferences, congresses and events where she animates networking and connects people in accordance with her main principle: "Smart entrepreneurs work together, others compete.”

She is a graduate of the faculties of journalism as well as social communication and business management. Privately a mother of 6-year-old Martynka. She loves snowboard, parachute jumping and highlander culture.

She is responsible for developing the corporate volunteering program in Orange Poland. She supports building organization culture by getting 3 500 employees each year engaged in community activities. She is now responsible for internal communications. She worked at Fundacja Orange for 10 years. Educated psychologist, she is fascinated with the field of communication, new technologies and volunteering.

Specialist in the area of B2B content marketing, lead generation, marketing automation and digital communication. He has been working for over 10 year as digital marketer for top B2B brands (mostly from consulting sector). He is the author of b2b-marketing.pl blog.

Deputy President of Content Marketing Polska.

Editor by profession, marketer by choice. COO at Qantum marketing agency and deputy president of Content Marketing Polska. Works with brands, agencies, publishers helping to optimize and maximize results. In good relations with content marketing, hoping for a long-term fruitful relationship.

President of Board Content Marketing Polska. Graduate of the University of Warsaw, educated journalist and musician, she is fascinated with the field of communication. For the past 13 years her company Aude has been creating effective corporate media for the largest brands. In 2007 together with a group of other enthusiasts she founded the Content Marketing Polska Association (back then Corporate Press Association). She believes that sharing knowledge and experience brings benefits to all parties involved.

Autor of book “Your first client. How to turn employess in to the best company ambassadors”